On this "best of" episode, we talk with Ramon Ray about how to get media attention when you're just starting out. He urges us to distinguish what's your story? Do you have something to share? Can you speak in sound-bites? How do you showcase your body of work? He articulates how to catch the attention of the right people. It all starts with showing up. Just show up for your local media and local events and meetings and then you have a foundation to build on.
Imagine your small business having the offerings, the benefits, and the capabilities of a large company, yet still that small business feel. That is what a PEO may be able to do for you! In this episode, we talk with Lindsay Polyak as she explains how PEO's work.
On this episode, we talk with Wayne Schmidt and we discuss how social proof is the most effective way to make your business stand out, no longer word of mouth. Wayne will spell out the steps every business should take to build their social proof.
There is a product out there that maybe you haven't heard of. It's called Debitize! It makes your credit cards act like debit cards, and you win on both fronts. Liran, the CEO and Co-Founder of Debtiize shares how their system works.
We discuss how critical mentoring can be to your accounting practice, both to give and receive. Graeme brings his wealth of knowledge and experience gained from years of leadership in accounting. He explains that it is paramount to your business to be a mentor to your clients; to go beyond just being a compliance or transaction-based accountant. He also discusses how powerful it is to find a mentor who's not ingrained in your industry in order to truly expand your knowledge base.