Most of the time, people buy based on emotion and not on logic. You have to understand the emotions that make people buy. The companies that know their emotional formulas are doing way better than those who are guessing on it.
In this episode, Brian Gregory shares what the personality of business means and why it is important. He also discusses the ADMANITY® Protocol and how it can help any accounting business by showing them how their brand will psychologically need to be presented so that others desire to engage them.
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In this episode, Tom Hine shares some typical deal structures or multiples that accounting firms are paying to acquire other accounting firms. He also shares what percentage of accounting firms are doing investment planning and wealth management.
In this episode, Catherine Morgan shares how understanding our relationship with money is the key to unlocking income ceilings that prevent you from growing profits in your business.
She also discusses why financial education is not the answer to financial poverty, how our clients really make decisions with their money, and why financial coaching could be the future of your value add proposition.
In this episode, David Lorenzo talks about why networking is the “fool’s gold” of marketing, how to get new clients with no marketing budget, and how marketing a service-based business is different from marketing a product-based business.
David also shares the one question people need to ask to close a deal in 60 seconds.
In this episode, Profit First Professional Coach Rocky Lalvani discusses how to use podcasts as marketing system. Get prospects to listen to you, start to love you, and want to work with you even before you ever meet them!
Rocky also shares how he has used the principles of Profit First to build wealth over the past 30 years.