Show Summary
Never let shame get in the way of asking for help and starting over when you experience failures, losses, and defeats.
In this episode, Tara Newman shares why business owners stay silent about the dark part of their businesses and how come no one seems to talk about it.
Tara believes that having trials and challenges in your business is a learning moment. The lessons from her experiences are what she has been sharing with her clients. She shares her real story and does not let shame get in the way.
When you're down, you have to see the silver lining and the good in the bad. "Optimism is the only mindset of any value."
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Show Summary
Katie and Karrie went from having a side business to a successful full-time accounting and consulting business.
In this episode, Katie and Karrie share how they met and started their business together. They both have a clear vision of what they want to make, which is one of the indicators they considered in determining that it's time to quit their full-time jobs and go all in with their business. They ensure that the clients they take in are in line with their values. They want to help people and serve people, and they want to take in members who want to do the same.
Their vision of who they want to work with has been evolving. Over the years, Katie and Karrie have been diving down to figure out what their niche is and who to market to. Now, they offer to target Millennial Entrepreneurs, and they are honing in an industry-specific niche. They changed their marketing strategies to a more personal approach, and it has been a game changer in their business since.
Katie and Karrie also talk about the systems they put in place for making the marketing change they've been doing, which has had a greatly positive impact on their business.
Profit First has been very significant to their business and the businesses of their clients, and they are going to share exactly how right here, right now.
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Show Summary
We need success, but let's not forget significance. Aaron has been on this two-decade journey in Mastermind with not only success but great significance pouring into the lives of other people.
Aaron is on a very important mission to eradicate isolation. Going through this pandemic, really isolated everybody. But, even before that, we were alone. And so, he is trying to help us understand that we need to have trusted advisers. We need people in our corner to give us perspective, resources, and encouragement. Aaron is on a quest to help transform the lives of many people.
So many entrepreneurs, both men, and women suffer in isolation. They have fears that hold them back because entrepreneurs are afraid to appear vulnerable and transparent to other people. They are terrified that they might be less knowledgeable in some areas. They don't want to fail. In Mastermind, they encourage entrepreneurs that real strength begins at the intersection of vulnerability and transparency. When they get to this place, they can grow. Entrepreneurs yearn to be a part of a community, but they are afraid because of misguided thoughts of preservation. They want to fit in and belong, but they don't know the next right step to take.
Every comment we make in a public forum it's to position ourselves. In status management, if we eradicate what other people think of us, we would be a lot better off positioning in a way that would help the person listening.
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Show Summary
Get a Continuing Professional Education (CPE) by listening to podcasts!
In this episode, Blake Oliver shares how to earn CPE credit by listening to podcasts. They wrap pre-recorded content in a course that complies with the requirements of NASBA. Listeners can download the Earmark app, listen to the episode, and then take a multiple-choice quiz based on what they learned from the podcast episode to verify that they listened, and a certificate will be sent to them.
To meet the qualitative standard for CPE, Blake discusses what it has to improve. He stresses that professional competency doesn't have to be all about accounting or tax. It could be anything that makes a person a better professional. Earmark also take users submitted content. It is not them creating all of the courses.
One of the benefits of CPE is that you can teach anything. You can teach the modern flavor of accounting. Blake also shares the benefits for the sender of the CPE and the recipient's benefit of the CPE.
Blake would like to explore more with earmark to figure out how they can develop their own accounting standards for small businesses.
All that and more in this episode! Listen now!
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