Increase visibility and credibility using press releases to promote authors, small businesses, and startups.

Listen to this episode and learn more about the following:

• how to get regular local media coverage without spending a dime
• hone your unique selling proposition to make you irresistible to the media, and;
• how increase in credibility through PR allows you to close more sales, both online and offline.

Press release can be a strategy you can deploy especially when you're niche-specialized.

Website:

Corporate Partner:

• People Process – https://peopleprocesses.com/

Take that leap of faith to move forward with your business.

Tuesday had a dream and a vision, and she realized that through partners, other resources, and relationships, she could make that dream come true, not only by helping her with her business but by providing careers and opportunities for so many.

Tuesday started a program in Africa, which is an extraordinary contribution and a novel way to grow a business. There are young women in Africa who need opportunities and set up a business of their own and share in this new way of doing business in terms of technology. She thought that if she wants to grow her business, she should focus on women, so they trained women to do bookkeeping in the AJOY way. The idea came in November, and they graduated their first cohorts, 11 young women. They taught them more than just bookkeeping and created courses on US Tax, US Accounting, and US Business, in general.

Website:

Corporate Partner:

• People Process – https://peopleprocesses.com/

Surround yourself with people that are there already. You need to have certainty in your numbers. You have to have that certainty around your business. Associate yourself with other people and other businesses, and until you can see that there are ways that other people have done what you're trying to accomplish, then you get kind of stuck in your mindset. You have that dream and inspiration that there's another way, and you start moving in that direction.

Networking with people you associate with is the best way to be introduced to a new perspective. Dr. Phelps shares that where ever you are, you know somebody in some circles you run in. Start asking about how they learn and what their resources are. Be willing to step out of your cave in your current business, and reach out and start finding those people because the inspiration for living the life you want to live comes from seeing other people who have actually done it.

Dr. Phelps is a huge fan of knowing his numbers. He explains in this episode that until we know we have certainty by the numbers, then we're too afraid to make a change, and we keep doing what we're doing, and that's just a life of just ongoing routine which will make people kind of desperate to make a change somewhere down the line.

Are you ready to learn more? Listen to this informative episode and let us know your thoughts.

Website:

Corporate Partner:

• People Process – https://peopleprocesses.com/

Profit First is a lifetime process of growth. Realize that every little step is progress.

Ronit Enos is a firm believer that one cannot do things alone. She's a big believer in mentorship, coaching, and training. Ronit read books, hired consultants and coaches, and did everything that helped her a lot in the process with her business. But, no matter what she did, she never felt like she was bringing enough paycheck, and that's when she knew there was something she wasn't doing. She decided to look around and see what other businesses are doing to be profitable. Ronit noticed that other businesses are running cash flow in a different way. She brought Profit First into her business and implemented it and everything changed in just three months.

They knew how to make money in their industry but didn't know how to manage the money to work for them. That's when Ronit learned that there's a simple way to do and understand things. She doesn't have to be a genius with numbers, she just needs to get over the fear. She started testing the Profit First concept and started moving money where she saw incremental growth.

In this episode, Ronit also shares how she enhanced the Profit First framework for the salon industry and tells us more about her book, Profit First for Salons.

Website:

ronitenos.com

Corporate Partner:

• People Process – https://peopleprocesses.com/