In today’s episode of the Grow My Accounting Practice podcast, Sandro Barbacini, co-founder of Vet in Business, joins the show to explore the power and importance of choosing a niche. Sandro shares how and why he started VIB from scratch, transitioning from veterinary medicine into business coaching, and how narrowing his focus helped build a thriving, purpose-driven practice.

Throughout the conversation, Sandro emphasizes that choosing a niche not only helps clarify your message and attract the right clients, but also sets the foundation for sustainable growth. He discusses the value of authenticity and vulnerability in the marketing and sales process, explaining how being real and human can create deeper client connections. Sandro also highlights the impact of building strategic partnerships with mentors and modeling from others who have achieved success. Lastly, he reflects on the natural rhythm of the sales cycle and how aligning with it—rather than pushing against it—can lead to better results and long-term client relationships.

This episode is a must-listen for any financial professional looking to stand out, grow intentionally, and lead with purpose.

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https://www.linkedin.com/in/sandro-barbacini-57751814/

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In today’s episode of Grow My Accounting Practice, we're joined by business coach and Profit First Master, Marcus Kroek, for a powerful conversation around leadership, client relationships, and personal growth.

Marcus introduces the concept of "Start with 'I'", a framework inspired by Maslow’s Hierarchy of Needs, focused on employee engagement and self-awareness in leadership. This episode dives into how truly effective teams begin with leaders who understand and meet their own foundational needs before inspiring others—tying in beautifully with themes from the book All In and our previous discussion with Danielle Mulvey.

We also explore how accountants and bookkeepers can boost their sales success and client value by asking deeper, more insightful questions—getting to the problem behind the problem. This approach not only helps attract better-fit clients but also transforms existing relationships by positioning you as a trusted advisor rather than just a service provider.

If you’re looking to deepen your impact as a business owner or advisor, this episode is packed with strategies to start from within and grow outward.

Facebook:
https://www.facebook.com/MarcusKroekCoaching

LinkedIn:
https://www.linkedin.com/in/marcuskroek/

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