In this episode of Grow My Accounting Practice, Cathy Donovan Wagner, founder and CEO of RETAILMavens, joins us to unpack the deep, often overlooked connection between pricing and personal well-being. Cathy shares how pricing decisions don’t just affect your bottom line—they impact your soul, your mental health, your team, your clients, and even the legacies we help build. She dives into the fear many professionals experience around raising prices, rooted in a desire to be liked and accepted, and explains why that fear can be more damaging than rejection itself.

Cathy also explores the transformative power of niching, emphasizing how narrowing your focus can dramatically improve the client experience and your own confidence. As a Certified Profit First Professional, she speaks to the courage and commitment it takes to do the “scary things” in business. This episode is a powerful reminder that when you price with intention and lead with purpose, you not only serve better—you thrive.

Website:
https://www.retailmavens.com

Podcast:
https://www.richerretailerpodcast.com

Social Media:
@retailmavens

Free Training:
3 Steps to Maximize Retail Profit and Reduce Overwhelm: https://www.retailmavenspc.com/moreprofit

Corporate Partner:
Relay.Fi - https://relayfi.com/

Best-selling author and speaker Bob Burg joins us on this week’s episode of Grow My Accounting Practice to unpack the powerful concept of Genuine Influence — the kind that builds trust, fosters strong relationships, and leads to real results without manipulation.

Bob shares the difference between influence and manipulation, walks us through the Five Principles of Genuine Influence, and even reveals the Eight Key Words that can inspire almost anyone to take action. We also explore why he doesn’t believe in “compromise” — and what to aim for instead.

Whether you’re leading a team, working with clients, or growing your accounting firm, this episode will help you become a more persuasive, impactful, and ethical influencer.

Website:
https://burg.com/

Daily Impact Email: 
https://burg.com/daily-impact/

The Go-Giver Success Vault:
https://thegogiveracademy.com/

Corporate Partner:
Impressia Bank - https://impressiabank.bank/

In this episode of Grow My Accounting Practice, we sit down with Ross Loveland, Founder & CEO of True Profit Salons, to talk about what it really takes to scale an accounting practice and evolve your services. Ross shares the early steps of building his practice, the lessons learned from choosing (and changing) a niche, and how a failed revenue stream taught him resilience and clarity. He dives into the power of strategic partnerships, adding tax services to a bookkeeping foundation, and why niching down can be a growth superpower. Now leading a team and stepping away from direct client work, Ross opens up about what it means to shift from technician to true business owner—and how you can do the same.

Website:
https://trueprofitsalons.com/

Instagram: 
https://www.instagram.com/trueprofitsalons/

YouTube:
https://www.youtube.com/@TrueProfitSalons

Corporate Partner:
Impressia Bank - https://impressiabank.bank/

In this episode of Grow My Accounting Practice, we’re joined by Liz King Caruso—Event Strategist, Consultant, and CEO of Liz King Events and techsytalk—to dive into the power of building a community to grow your brand. Liz shares her insights on how businesses in 2025 are leveraging events not just for visibility, but for genuine connection and long-term growth. From in-person to virtual and hybrid gatherings, Liz explores the evolving trends in what attendees truly value—and how brands can meet those needs with intention and impact. She also unpacks the most common missteps businesses are making with their events and why simply “hosting” isn’t enough. Plus, she answers a key question on every business owner’s mind: is it still worth investing in events?

Tune in to discover how thoughtful, community-centered events can be a game-changer for your brand.

LinkedIn:
https://www.linkedin.com/in/lizkingevents/

Corporate Partner:
FlexPoint - http://www.getflexpoint.com

In this episode of Grow My Accounting Practice, we’re joined by Edward Brooks to unpack “The 5 Reasons Stopping CPA Firms From Adding Millions in Revenue, Value, and Wealth.” Edward shines a light on why, even in a booming market, most CPA firms are leaving massive growth opportunities on the table. He challenges firm owners to take a hard look at the habits, assumptions, and blind spots that are holding them back from unlocking serious financial potential.

Edward takes us deeper into why many CPA firms live with business risks they would never accept for their clients, and how this disconnect could be stalling progress. We explore the persistent talent shortage in the industry—not just why it exists, but what firms should be doing to address it. Plus, we tackle the elephant in the room: marketing. Why are so many firms still ignoring it, and what could change if they embraced it?

Looking ahead to 2025, Edward outlines actionable strategies that any CPA firm can use to fuel massive growth in both revenue and value. Whether you're a solo practitioner or managing a growing team, this episode delivers bold insights and practical steps to help you seize the opportunities in front of you. Don’t miss this powerful conversation that might just change how you run your practice.

LinkedIn:
http://linkedin.com/in/edward-brooks/

Corporate Partner:
Impact Global Solutions - lwhittam@csuiteimpact.com