On this "best of" episode, we talk with Ramon Ray about how to get media attention when you're just starting out. He urges us to distinguish what's your story? Do you have something to share? Can you speak in sound-bites? How do you showcase your body of work? He articulates how to catch the attention of the right people. It all starts with showing up. Just show up for your local media and local events and meetings and then you have a foundation to build on.